Portfolio
Past Projects
Looking for examples of my previous work? You’re in the right place.
Choose a category below to see the quality of work I produce, the passion I pour into every project, and the outcomes of campaigns I strategize.
Copywriting
Words that attract, engage, and convert. From long-form blog content to short-form product descriptions, optimized landing pages to conversion-focused drip campaigns, social media captions, podcast scripts, or promotional flyers, I craft compelling content that aligns with brand voice and business goals.
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Wrote high-performing content for e-commerce, SaaS, and service-based brands -
Managed front-end formatting, CMS upkeep, and on-page SEO post-publish -
Adapted copy for omnichannel campaigns across email, social, and paid media
View Project
Search engine optimization
Smart strategies to make brands get noticed online and in the community. I blend technical know-how with creative execution to improve rankings, increase traffic, and drive qualified leads.
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Conducted keyword research, competitive analyses, and technical audits -
Optimized on-page elements and improved site architecture -
Monitored data, forecasted performance, and iterated based on analytics
Content Strategy
Tactics that bring structure, intention, and direction to your brand messaging. I develop content plans designed to rank in search engines and engage audiences at every stage of the customer journey — from integrated editorial calendars to high-level frameworks.
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Developed data-informed content roadmaps for multiple brands -
Mapped content to each stage of the customer journey -
Collaborated cross-functionally to prevent bottlenecks -
Budgeted quarterly cost for external content contributors
Conversion Rate Optimization
Turning traffic into action. I use a blend of data analysis, UX principles, and copy experimentation to improve on-site performance and maximize ROI.
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Audited user behavior to identify friction points in the funnel -
Designed and executed A/B tests on landing pages and CTAs -
Collaborated with design, dev, and product teams to implement high-impact changes
Graphic UX Design
Visuals that do more than look good — they communicate clearly, align with brand identity, and drive results. I design with intention across digital and print.
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Designed brand assets, infographics, and marketing collateral -
Maintained visual consistency across multi-channel campaigns -
Created on-brand layouts for landing pages and social media
Interactive Media
Engaging experiences that capture attention and encourage action. From quizzes to calculators, I’ve helped create tools that offer value and elevate user interaction.
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Ideated and wireframed custom tools for user engagement -
Found and implemented front-end solutions to bring interactive concepts to life -
Measured performance to refine UX and maximize impact