SEO Strategy & Success

Early Content Improvements Initatives lead to quick wins

In my first month, I led content improvements that nearly doubled sessions.

Suggestions to increase E-E-A-T signals yielded immediate results by capturing positions #1-2 for target keywords.

Here we see the need to update old information and cite claims made within content.

An instance of tone that needed to be changed in keeping with brand voice.

Labeling the data by year helps build credibility and trust.

Holding the featured snippet and much of the SERP real estate with site links after content updates, despite having a…

The result of our improvements placed us in position #1 and 2 in a handful of high-volume keywords.

Content optimizations included adjusting H1 tags to sound more natural in an effort to capture traffic from more voice search, adjusting the audience to better align with our target user, and adding image overlays to preview thumbnails.

Optimizing for local search results

Creating state-specific service pages allowed us to appear in local listings.

Passive backlink acquisition

White paper report to earn citations

Using proprietary data for original content

Including popular keywords and LSI terms while thinking outside the box

Proprietary data also lends social proof

Leveraging Google trends

We strategized this article ahead of her album release

Published a study in time for Valentines Day to earn media mentions

SEO ForeCasting

Forecasting conversions

Demonstrating monthly trends in SEO

Demonstrating seasonality in SEO

Predicting trends in sessions up to 6 months out

Long-term impacts of SEO

Between August 2024 and November 2024, I increased the number of keyword rankings by 18.36%. Notably, over 5,000 of those keyword gains ranked in positions #1-3, while the number of keywords with SERP features more than doubled.

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