SEO Strategy & Success Early Content Improvements Initatives lead to quick wins In my first month, I led content improvements that nearly doubled sessions. Suggestions to increase E-E-A-T signals yielded immediate results by capturing positions #1-2 for target keywords. Here we see the need to update old information and cite claims made within content. An instance of tone that needed to be changed in keeping with brand voice. Labeling the data by year helps build credibility and trust. Holding the featured snippet and much of the SERP real estate with site links after content updates, despite having a… The result of our improvements placed us in position #1 and 2 in a handful of high-volume keywords. Content optimizations included adjusting H1 tags to sound more natural in an effort to capture traffic from more voice search, adjusting the audience to better align with our target user, and adding image overlays to preview thumbnails. Optimizing for local search results Creating state-specific service pages allowed us to appear in local listings. Passive backlink acquisition White paper report to earn citations Using proprietary data for original content Including popular keywords and LSI terms while thinking outside the box Proprietary data also lends social proof Leveraging Google trends We strategized this article ahead of her album release Published a study in time for Valentines Day to earn media mentions SEO ForeCasting Forecasting conversions Demonstrating monthly trends in SEO Demonstrating seasonality in SEO Predicting trends in sessions up to 6 months out Long-term impacts of SEO Between August 2024 and November 2024, I increased the number of keyword rankings by 18.36%. Notably, over 5,000 of those keyword gains ranked in positions #1-3, while the number of keywords with SERP features more than doubled. AfterBefore Total site users as of Oct 2024 are up 60% YoY Organic traffic reaches over 425,000 users per month Domain Authority Score is up to 59 with 152.4K passively acquired backlinks
SEO Content Marketing Proposal
A pitch deck proposing a SEO and content marketing plan to a real estate client.
Kaelee Nelson Content Strategy Projects
Kaelee Nelson Content Strategy Projects All Posts Creative Digital General Marketing Portfolio Uncategorized Back Copywriting Graphic Design Interactive Media Content Strategy Search Engine Optimization SEO Content Marketing Proposal A pitch deck proposing a SEO and content marketing plan to a real estate client. Read More Personal Branding & Content Strategy A marketing proposal to rebrand a client ahead of their book release. Read More Marketing Project Proposal A high-level go-to-market plan in four phases. Read More Quarterly Content Planning A brainstorming session presenting a quarterly content roadmap. Read More
Personal Branding & Content Strategy
A marketing proposal to rebrand a client ahead of their book release.
Marketing Project Proposal
A high-level go-to-market plan in four phases.
Quarterly Content Planning
A brainstorming session presenting a quarterly content roadmap.
How to Overclock a Monitor for Gaming
Client: HP Tech Takes (Published on Medium) | Format: Technical Blog Post Step-by-step guide to safely overclocking your monitor for enhanced gaming performance. Written with both gamers and casual users in mind. Read the full article.
Graphic Design
Graphic Design Portfolio Making brands unforgettable From custom graphics and social media creatives to full-scale brand assets, I create visuals that grab attention and enhance storytelling across digital platforms. Marketing assets for a local brewery Music Producer Sample Pack for Digital Download 6-AwvDByqQQNHZxGNJ 6-YKbEXxj0KZFPL5Kk 4-YrDqMBZ0oBswerEA 4-AR0MDzOZVlHenbx2 2-YX4aB9nNPJCb1pNG 3-A85E1yLaVGfw68v5 1-YyvZOLxGNJCw76bq 1-A1aB8N3ynLc55w4W Custom Blog Graphics border-collie-dog-breed-m2Wa2k890QU1kyO9 4-Yg2qJPjRLas1bWzb 9-Y4LxMgDelyTneaJn 1-Y4LxMgDeO8i9lwRN 2-YZ9xOp8RaKI51aoK birthday-birthday-2-Yg2qJX2EZocE77G4 photo-version-3-mxBMa9KnnJTZEzgw
What is Intel® Optane™ Memory?
Client: HP Tech Takes | Format: Educational Blog Post
A long-form explainer that breaks down the benefits of Intel Optane memory for everyday users. This piece was written to simplify complex tech for a general audience while supporting SEO and organic acquisition goals.
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